Feel Good in Glenfield

Concept, Art Direction, Editing, Motion Graphics, Audio editing.
Script by James Pollard.

A spoof tourism ad for Glenfield, a village in Leicestershire, UK.

How it came about.

Created in 2019 as an internal project for CWA, Feel Good in Glenfield was an opportunity for me to explore some creative disciplines further than my usual work would allow.

Heavily inspired by the work of Matt Berry, I worked with James Pollard to create the script and then voice over artist Golden Tones who nailed it in one take.

The footage and audio was ‘borrowed’ predominately from the BFI website and classic library houses, with additional tom-foolery applied via Ableton and After Effects.