Martin Lovegrove Martin Lovegrove

The art of bouncing back

Working as a creative requires a very thick skin. Your work will be judged, critiqued, and rejected. It comes with the territory. Sometimes it will be justified, sometimes it won’t. Either way, you can’t let it stop you from moving on.

Read More
Martin Lovegrove Martin Lovegrove

How spraying walls as a kid prepared me for a creative career

When I was around eleven years old I became obsessed with Graffiti art. Looking back now after almost 30 years in the creative industry it’s recently dawned on me that my time spent spraying my name laid good foundations for navigating a career in graphic design.

Read More
Martin Lovegrove Martin Lovegrove

How creative ideas are born

Anyone can come up with creative ideas. Some of them will be bad. Some of them will be good. A lot of them will be average. A few of them will be great. However, when it’s your job to come up with creative ideas, you need a much higher hit rate.

Read More
Martin Lovegrove Martin Lovegrove

The Benefits of working within A Team

I was a huge fan of The A-Team when I was a kid. Every Saturday afternoon I’d go to the shop and buy myself a can of pop to slurp (7-up) and a bar of chocolate to devour (Logger Fruit & Nut) whilst watching the latest antics of the four mercenaries.

Read More
Martin Lovegrove Martin Lovegrove

Productivity vs Creativity

The biggest balancing act that all businesses within the creative industries have to get right is the one between productivity and creativity.

Read More
Martin Lovegrove Martin Lovegrove

Shelf Life 01 – Unleash The Power of Puerility

I’ve always been attracted to creative rebels, particularly those who don’t take themselves too seriously. It’s an infectious combination that most definitely harks back to mucking about at school.

Read More
Martin Lovegrove Martin Lovegrove

Now, more than ever.

At the grand age of 47, and despite buying this URL fifteen years ago, I have finally decided to make my website.

Read More