How it came about.

Lifesavers Together addresses the fears and barriers that prevent lifesavers from effectively responding to emergencies, such as fear of failure, cultural beliefs, and lack of practice.

These challenges, coupled with the trauma and stress of lifesaving attempts, can lead to confusion, anxiety, and even job abandonment. Lifesavers Together connect individuals into ‘LT Buddies’ for mutual support, reflection, and growth, complemented by tailored well-being resources and training.

The brand identity, which I developed in collaboration with the client, embodies community, support, and growth, with a distinctive logo and colour palette. The tone of voice remains compassionate and professional, resonating with the diverse lifesaving community.